Say No To...Racism?

So I am watching the US vs. Spain in the semi-finals of the Confederations Cup, and it has been an extremely exciting game so far.

As I am writing this at half time, the US has scored an awesome goal where Jozy Altidore basically just boxed a defender out, and then shot it has hard as he could straight at the keeper who deflected it into the net to give the States a lead 1-0. There has been enough flopping and rolling on the ground to remind me why I have so little respect for soccer players, so all in all, pretty much everything I expect from a soccer match.

Except for this. The game stared with a slogan, "Say No To Racism."

What???

I am going to assume that the brains behind this message took it from "Say No To Drugs," which has been incredibly successful in the US. I mean, we have basically won the war on drugs, right?

Besides the obvious problems with syntax, however, how the hell does one say no to racism? 

Is racism a person, trying to lure unsuspecting kids into his clutches of prejudice?

Is racism a disease, inflicting the world with bigotry? Is there an antibiotic for racism? I didn't know before this match, that racism was a tangible object, to be rejected like a person handing out petitions at Memorial Library.

I understand the message (I think, with a slogan that bad it is hard to be sure), it means in the simplest simplest terms, racism is bad. But really, were slogans such as, "Stand up to racism" already taken. Could they not go with something more straight forward, such as "Fight racism in soccer".

Once again, the most popular sport in the world baffles me.